Rapper 50 Cent recently spoke on the differences that played a factor to his spontaneous departure from Interscope Records last month. 50 admitted that fear played a huge part in the decision to leave.
According to 50, Interscope focused their marketing around CEO Jimmy Iovine and Dr.Dre’s ‘Beats By Dre’ line.
“Not that there wasn’t a whole lot of support, but just an actual fear factor created from the aura of respect that Jimmy[Iovine] has within the Interscope system,” Fif began to explain. “When you see Interscope turn into Beats Records, where everyone that you see is actually marketing Beats headphones — you don’t even see a music video without Beats headphones in it.” (MTV)
We recently reported about 50 Cent explaining how Interscope gave him multiple restrictions after he launched his SMS Audio head phones a few years ago. Read more HERE.
”Interscope is Beats Records,” 50 Cent told FORBES. “There’s no artist that has a marketing budget supporting what they’re actually doing that doesn’t have Beats headphones in the actual visual to support that brand, that company. So when I invested in SMS Audio, it kind of made people afraid.” In particular, 50 Cent recalls not being allowed to display his own SMS headphones shooting the video for “My Life.” At one point, he wore a hat with the SMS logo on it; the letters were blurred out in the final edit. (Forbes)