50 Cent was recently on Canada’s Business News Network and discussed his plans for releasing “Animal Ambition“ and explained the huge payout he got from Interscope.
“I’m excited about it,” he said. “You can expect it to be exciting. For me it’s my reintroduction. ‘Cause I’ve spent a long time period on hiatus. I was in the back portion in the music business. I was in the business portion of music for four years. Because it was my fifth and final album requirement for Interscope we was in a position where we would have to do audits and go through the books and everything. It was conflicts in different areas. My album, Get Rich Or Die Tryin is the largest debuting Hip Hop album and the way we sold ringtones at that point is exactly how we sell the single. So, the language in the contracts spoke to the same light and the way I would be paid off a ringtone…if that’s the way I was to be paid off the singles would mean that they owed me like another $23 million maybe. So we went through that process and it took—for four years actually. It took a while for us to get through it.”
“I actually decided to create a campaign for the actual record that can sustain the audience,” he later said. “Because it has to sustain your interest for one week until the next song comes, until the next song comes, until the next song comes. And the actual visuals match the song so if you weren’t impressed by the music you’ll understand creatively why it’s the way it is when you see the images. It’s obviously a more complex presentation because you have to be really premeditated. You have to know what each one of your songs are gonna feel like. We only needed to know what three looked like. With three records because we’re only shooting three music videos before you sold millions of records. The adjustments are technology.”
Check out the full interview with Fifty below: