50 Cent has recruited none other than reality star Kim Kardashian to help introduce his new frangrance. The new line under his Lighthouse Beauty company will be help Kardashian launch her own line of perfumes. According to Women's Wear Daily, Kardashian's new fragrance is expected to launch in spring 2010. Kardashian first disclosed her plans for a fragrance on her official Web site in July.
50 Cent's manager and partner for Lighthouse Beauty, Chris Lighty, recently confirmed the partnership. "Having worked with some of the top talent in the entertainment industry, I have a unique perspective on capturing the essence of a celebrity in a product," said Chris Lighty, chief executive officer of Brand Asset Group, founder of Violator Management and a partner in Lighthouse Beauty. "We worked closely with top perfumers to infuse Kim's larger-than-life personality into a fragrance that will really speak to her fans."