Akon continues to expand his Kon Live label by recently signing UK rap star Sway. Akon told the BBC news that he signed Sway after hearing him rhyme over one of his own songs. Sway is known for beating out 50 Cent and The Game in 2005 in the hip hop category at the Music Of Black Orgin Awards. Sway later won the Best UK hip Hop award at the 2006 BET Awards.
"[He’s] a true legend in his own creation” Akon said, adding, “I’ve never seen an artist attack every issue and make it so relevant to his surroundings the way that Sway does. He will truly be an icon for all UK rappers some day.” Sway will work with Pharrell and The Neptunes for his new album "Signature." “They really like what I'm doing,” Sway said. “What they've offered me is a platform to blow up in America."