Rap Basement

Asher Roth

Asher Confirms Under Shipment; Attacked At Show

Posted By on April 22, 2009

    As we reported yesterday, there were rumors that Universal drastically underestimated potential sales and undershipped Asher Roth's debut "Asleep In The Bread Aisle" album (only around 100k copies), well now Asher himself has confirmed the news. Today Asher confirmed the news saying "Yeah it did, it did, it under shipped," he revealed. [watch here] Roth doesn't seem too worried about it continuing "[But] A lot of our following is digital as well, so it was hard to really gage what they were going to do." Asher even defended the mistake saying "We also don’t really want to over ship, especially in this economy. We’re all right, we’ll get it out there. People will get the CD." [watch here]

    In related Asher Roth news, the freshman rapper performed for a sold out crowd at the Blender Theater in New York yesterday (4/21). [watch here] There was some drama at the show as an "unknown" rapper attempted to physically attack Asher before he was taken off stage. "You know you’ve made it when somebody pays $30 to smack you in the face,” said Roth to the full-throated crowd," Asher joked later.

    In further Asher related news, the Pennsylvania born rapper's lead single, "I Love College" [watch here] has officially been certified platinum by the Recording Industry Association of America today. Asher's manager, Scooter Braun, attributes the success to fans saying "I think it’s a testament to the power of the fans," Braun told AllHipHop.com. "And it's also a testament to the fact that people are getting their music from these blogs. And they’re getting introduced to artists."

Asher Roth Confirms That Universal Undershipped His Album


Asher Roth, Chester French – "As I EM" (Live @ Blender Theater in NY)