Asher Roth has now come forward to speak about the recent news that his SRC Records has partnered with Def Jam for his next album.
“The music industry has changed drastically, even from the last time my album [2009's Asleep in the Bread Aisle] was out,” he said. "Def Jam, I feel like, has the mindset to continue to compete, and it's just one of those labels that will stick it out and will grind it out. And from my experiences sitting in that room [with them], they're very much like, 'Hey Asher, what do you wanna do? Let's make that happen."
Asher says that his relationship with SRC CEO Steve Rifkind is still good, despite low sales of his first album.
"Def Jam asked [manager] Scooter [Braun] what happened with the first album — from their perspective, they were like, 'Huge single and great album, what happened?', because the sales weren't really reflective of the product. And when Scooter gave them the breakdown, they were like, 'Hey, bring it over here, we really believe in Asher and we really like what he does.”
Asher Roth ft Chuck Inglish – In The Kitchen
Asher Roth ft Akon – Last Man Standing