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Black Eyed Peas

Black Eyed Peas’ will.i.am Launches Denim Line

Posted By on May 15, 2007

Black Eyed Peas member will.i.am has partnered with Blue Holdings Inc. to create "i.am Antik," a new denim line to compliment Blue Holding's Antik Denim Collection.

The line, which is slated to debut in Aug. of 2007, will be distributed to high end specialty stores and upscale department stores.

will.i.am attended the Fashion Institute of Design in Los Angeles prior to becoming a superstar rapper and Grammy Award winning producer.

"I produce and write my own music, and the same creativity, energy and imagination I put into making music is the same creativity, energy and imagination I put into designing clothes," will.i.am said in a statement. "I am excited to collaborate with Antik to create a fresh remix of denim."

will.i.am said his goal was to fuse different eras with various styles of music and fashion.

"I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album," will.i.am continued. "I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more."

Blue Holdings, Inc designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel, and accessories under the Antik Denim, Yanuk, Taverniti So Jeans, and Faith brands.