BUSTA RHYMES, LEBRON JAMES, MICHAEL VICK
ROLLING UP TO LONG ISLAND FOR THE UNIQUE EXPERIENCE
CASTRO & CREW CUSTOMIZING WHIPS FOR NEW SINGLETON MOVIE
SPEED VP of Programming Robert Ecker announced today the network will bring back the popular Unique Whips for a third season, with Busta Rhymes, NBA superstar LeBron James and Atlanta Falcons quarterback Michael Vick joining the growing list of athletes, entertainers and celebrities turning their cars over to Will Castro and his Long Island crew at New Yorkï¿½s Unique Autosports.
ï¿½Next season, weï¿½re bringing the heat,ï¿½ Castro said. ï¿½The whips coming out of Unique will be hot and Hollywood will be stepping up in a big way ï¿½ Rodeo Drive will be pushing up on Holbrook, N.Y. We got it all covered this year ï¿½ weï¿½re hitting music, movies, sports, literature, fashion and weï¿½ll be doing a little more traveling.ï¿½
Unique Whips also will cover customization of up to six Dodge Chargers for the new John Singleton independent movie ï¿½Illegal Tender,ï¿½ set to be filmed in Puerto Rico.
ï¿½John called because he had heard we were the shop to be with on the East Coast,ï¿½ Castro said. ï¿½He needed a Unique Autosports look for the main characterï¿½s whip in his new movie. After seeing the first whip, he knew he made the right move and completed the order for the other five.ï¿½
In addition, the Unique crew will team with artist, designer and entrepreneur Marc Ecko on a pair of whip customization projects of Eckoï¿½s design.
Twelve new episodes will begin in February 2007 and also will include custom work for Lindsay Lohan, Kim Stewart, Pam Anderson and NASCAR champions Jeff Gordon and Dale Earnhardt Jr.
Rhymes is a true ï¿½Uniqueï¿½ believer, having already turned over 15 vehicles to Castro and his team. Famed author Tom Wolfe, who got an all-white makeover for his Cadillac DeVille DTS in Season Two, also returns for Season Three with a second project for the crew.
Unique Whips, seen by more than 1.2 million viewers each week, jumped 60 percent, from an average Nielsen Rating of .27 (171,000 HH) for show premieres in 2005 to .43 (283,000 HH) in 2006. The show continues to build on its younger audience, with the Men 18-34 average rating up 53 percent, from .35 to .53.
ï¿½Unique Whips is loaded with stars and cool cars,ï¿½ said Hunter Nickell, SPEED Executive VP & General Manager. ï¿½Itï¿½s the perfect combination for SPEEDï¿½s younger audience.ï¿½
Season Three episodes of Unique Whips will be available on iTunes and other electronic download distribution outlets for $1.99.
SPEED, celebrating its 10th Anniversary in 2006, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 71 million homes in North America, SPEED is among the fastest growing sports cable networks in the country, the home to NASCAR TV and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services.