The site, blocksavvy.com, is a partnership between Dash and web designer Kwame DeCuir. It is said to combine the personal profiling options of similar sites like MySpace and Friendster but with an urban twist.
"We have the luxury of not having to commit the whole site," DeCuir explained. "Our architecture is open-ended, so we can build a block to suit any group or brand. Social networking is at its height right now. There are a lot of sites out there, but they all have a similar problem. There is a lot of traction and a lot of users, but it is a challenge to monetize those users."
The site, while it features a social component, is also aimed at brands, advertisers and sponsorships as well. Dash plans to have a virtual store for his Pro Keds brand on the site as well as additional exposure for his other business ventures.
"Blocksavvy is the best and most efficient way for brands and consumers alike to have a mutually beneficial experience online," said Dash.
Other brands and businesses also will be able to showcase and sell products to residents from photorealistic storefronts in a virtual shopping mall using "savvy dollars," the site's virtual currency that is redeemable for actual cash.
The site is also integrated with other social networks and third-party content providers like Flickr and YouTube in order to give users access to both widely popular and exclusive content.