Ruff Ryders Records is expanding their musical horizons and hopes to have the same impact they have on Hip-Hop in the world of pop with a new label, Ruff Pop.
Female singer LT is the first pop act signed to the Ruff Pop imprint, which is part of the empire founded by the Samsi-Dean family 15 years ago.
“LT is one of the rawest breeds of pop and is one of the most unique artists that I have heard in a long time,” Ruff Ryder co-CEO Waah Dean told AllHipHop.com in a statement. “She writes, sings very well and her stage performance is incredible. The Ruff Ryders and LT partnership is going to be a long lasting musical marriage. We anticipate big things from her in the future.”
LT said that she was excited to be signed to a label with such a strong reputation for bringing forth talent. Eve, Jadakiss and DMX are some of the Hip-Hop stars that are signed to the “Double R.”
“Being the first signed pop artist to Ruff Ryders, I look forward to bringing those same qualities to the label and the listeners, in my own unique style,” LT said.
Ruff Ryders have been quietly expanding their business. In addition to the Ruff Ryders label and the new Ruff Pop division, the company is involved in film and video production and an apparel line.
No release date was given for LT’s debut Ruff Pop debut album.