Dr. Dre and his “Beats Music” team is pulling out all the stops to ensure they stay on top of the music streaming game. It was announced today (March 5) that Beats Music has acquired a very popular media company. Executive Ian Rogers broke the news that Topspin has been acquired by BeatsMusic.
“Rogers, who had left his position as CEO of Topspin a year ago to join Beats, announced the deal in a blog post, saying, “The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience. Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.” (Billboard Biz)
“After a year of watching artists bash streaming music for not paying enough to musicians, Beats Music launched its service in January with an eye toward positioning itself as a service that is friendly to artists, a message that Rogers re-iterated in his blog. “We’re committed to establishing Beats Music as a conduit for the artist-fan relationship, a platform where artists have a voice, and a provider of useful data and analytics on how fans interact with artists and their music,” Rogers wrote. “This acquisition puts our money where our mouth is.” ” (Billboard Biz)