Dr Dre has struck a deal with smartphone maker HTC in which they will acquire a majority of his Beats Electrionics company (51%) for a reported $300 million dollars. With the new deal, HTC plans to improve the sound quality and incorporate the Beats technology into their mobile devices along with Beats to continue their relationship with Chrysler and Monster Cable.
“The marriage of these two companies is very, very good. We are very good for each other,” says Jimmy Iovine, the chairman of Interscope Geffen A&M Records and co-founder of Beats By Dr. Dre with rapper/producer Dr. Dre. “With HTC’s innovation, technology and leadership, we feel we can really compete with anybody in this area.”
Dr Dre – Beats By Dre And HTC
Dr Dre, Snoop Dogg, Warren G – Live In Cannes, France