Rap Basement

Dr Dre

Dr. Dre Starts His Own Line Of Beverages

Posted By on February 25, 2008

Dr. Dre is not only a rap icon and one of musics best producers, now he is a beverage owner. Dre partnered with 'Drinks Americas Holdings' to develop and market his own line of premium alcoholic and non-alcoholic drinks. Dre will be sharing responsibilities of developing and promoting the beverages, as the deal falls under a previous agreement made between the company and Interscope / Geffen / A&M Records. Other products from the company include Donald Trump's "Trump Super Premium Vodka", Willie Nelson's "Old Whiskey River Bourbon" and Paul Newman's "Lighty Sparkling" Fruit Juice Drinks and Flavored Waters. "I'm always down for a new challenge," Dre told CNN. When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I'm going to put the best product out there, because that's what I do." 

President and CEO of Drinks Americas, J. Patrick Kenny, said "We are thrilled to be working
with Dr. Dre, a true icon, as an owner and our partner in brands that
will reflect his tastes and personality. Unlike hiring a celebrity to
help grow an existing brand, Dr. Dre is an equity owner of the brands
and will be involved as our partner at every stage of the process."  He went on to say "We expect Dre's foray into the beverage business
to rival the magnitude of his success in the music business."

Dr. Dre and Drinks America's Currently have plans to create a cognac and sparkling vodka beverages and hope to do a tequila down the road.