with Dr. Dre, a true icon, as an owner and our partner in brands that
will reflect his tastes and personality. Unlike hiring a celebrity to
help grow an existing brand, Dr. Dre is an equity owner of the brands
and will be involved as our partner at every stage of the process." He went on to say "We expect Dre's foray into the beverage business
to rival the magnitude of his success in the music business."
Dr. Dre and Drinks America's Currently have plans to create a cognac and sparkling vodka beverages and hope to do a tequila down the road.