Monster, well known for working with legendary musicians on
countless productions recorded with Monster Cable and Monster Power
products, is proud to announce the introduction of the first-ever
product to be endorsed by legendary music producer and artist Dr. Dre.
The new "Beats by Dr. Dre" high-performance headphones were conceived
by Dr. Dre and mutually designed, with groundbreaking and inventive
engineering by Monster.
The headphones feature both a unique and
futuristic style as well as newly developed sonic technologies for
unprecedented state-of-the-art performance.
"Beats by Dr. Dre" headphones will come in a beautifully designed
carrying case with anti-microbial cleaning cloths, a special Monster
headphone cable, a mini-stereo to 1/4-inch stereo cable adapter, as
well as Monster's iSonitalk, a microphone/headphone adapter for
iPhones. Beats will be available in spring 2008 for a suggested retail
price of $399.95.
Engineered to Meet the Demanding Sonic Requirements of Today's
In order to re-create the rich, full sonic experience of today's
best recordings, "Beats" powered isolation headphones utilize
technologies never before used in headphones, including a newly
developed driver technology. The result is unequalled performance,
with remarkably natural sound, incredible transient response and rich,
deep bass – a Dr. Dre trademark. In development for two years, "Beats
by Dr. Dre" are tuned personally by Dr. Dre and The Head Monster
"When I'm making a track I'm trying to capture the sound that
makes me go 'now THAT's the shit! And I want that reaction from
everybody who hears it," said Dr. Dre. "I spend a lot of time in the
studio listening to my music through headphones…with Beats, people
are finally going to hear it the way they should: the way I do."
"Dre and I have been developing these headphones for a while and
in Monster we found a partner that could work with us to crystallize
his vision and develop them to the quality level he expects," said
Jimmy Iovine, Chairman of Interscope Geffen A&M Records. "'Beats by
Dr. Dre' is yet another example of Interscope's commitment to working
together with its artists in developing new avenues to experience
Noel Lee, Head Monster, noted: "Dr. Dre is widely-known as the
most critical ear in music today. This rare partnership with such an
iconic artist is a testament to the both the need for high-performance
headphones and the singular quality of 'Beats.' Listening to music
with Beats headphones is a true 'ear opening' experience; users will
enjoy not only their comfort and style, but their sonic performance
that is unequalled in any other headphone."
"Beats by Dr. Dre" have a unique and avant-garde new look and that
will revolutionize the headphone world. Everything about the sleek
Beats headphones, from their glossy extra-wide headband and hip
carrying case to the high-impact attention-getting packaging reflects
impeccable style. The wide adjustable headband, hinged ear cups and
high-quality Monster cable makes the Beats listening experience
unmatched for comfort and function. A push-to-listen Mute button adds
to the flexibility and convenience.