Drake has officially landed an executive position with his hometown Toronto Raptors going into the 2013-2014 NBA season.
Drake has reportedly met with the team’s management to make the announcement today September 30th.
The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season. According to sources at MLSE, everything about the team is on the table . . . aside from the name. Give up your Huskies dreams. MLSE and Drake are sticking with dinosaurs. Going forward, this will be more than a business arrangement. It would be wrong to call what comes next a renaissance. That would imply that the Raptors have a legacy to build on. After 18 years, all they have is one playoff series win and Vinsanity to draw from. That’s it. It’s within Drake’s power to change that. (The Toronto Star)
Over the weekend, the word got out that Drake would would more than likely make an announcement with the Raptors about the team hosting the 2016’s NBA All Star Game.
We’ve seen the reports saying that Toronto will host the 2016 NBA All-Star Game. It’s not official until Drake announces it though. The Toronto rapper [will] be at the press conference tomorrow to formally announce the city as the 2016 hosts. This is part of a rebranding effort the unpopular Toronto Raptors are undergoing. The franchise is taking a page out of the Brooklyn Nets/Jay Z book and is using Drake–a lifelong Raptors fan–to help the effort, according to the Toronto Star. Drake will also launch a clothing line associated with the team and oversee a redesign of the franchise’s brand image for its 2014-15 20th anniversary. Drake’s quest for ubiquity isn’t ending anytime soon. (Complex)
Since the word got out about Drake making an announcement with the Toronto Raptors over the weekend, people have already compared the announcement to other entertainers joining forces with major brands.
While the partnership is already garnering a lot of comparisons to what Jay-Z did for the Brooklyn Nets over the past few years, the idea of celebrities working to help a brand revamp its image is nothing new. And many haven’t been nearly as successful as Jay-Z and Brooklyn were — take, for example, Alicia Keys and BlackBerry (though the Raptors, to be fair, probably won’t end up laying off a large amount of its workforce anytime soon). But at the very least, a partnership with Drake can at least help some of the Raptors’ players save some money on his new album. (USA Today)