Rap Basement


Eminem has teamed up with Nike

Posted By on August 25, 2006

Rapper Eminem has teamed up with Nike to create a limited edition run of the company’s Air Max series shoe.

The effort will go towards raising money for the lyricist’s Marshall Mathers Foundation and ninemillion.org.

Eminem will design limited-edition uppers of eight different shoes in the series, from the Air Max ’87 to Air Max 360. Sixty-four pairs of shoes will be produced before being numbered and autographed by the rapper and auctioned off over a four-week period at Nike stores and on eBay, beginning Aug. 31.

"If you told me ten years ago that I’d be designing this whole series of Air Max’s, I never would have believed it," Eminem said. "It’s one of the hottest lines that Nike ever produced, so I’m honored to make my own contribution. My only problem was figuring out how to make the shoes different from stuff they’ve already done: Nike always has the dopest color combos."

Led by the UN Refugee Agency (UNHCR), with founding partners Nike and Microsoft, Ninemillion.org is a global campaign designed to raise awareness and funds to bring education and sport programs to the world’s refugee youth.

The Marshall Mathers Foundation is a non-profit corporation set up to provide funds for organizations working with troubled youth in southeast Michigan.

"We’re always looking for new ways to try to raise money and awareness for the foundation, so when Nike approached us we jumped at the chance," stated Eminem, who was further drawn into the project after looking at the information on ninemillion.org. "It made even more sense. Who wouldn’t want to design their own line of Nikes? And to do it for charity makes it that much better."

The Aug. 31 auction will take place in conjunction with an event at NikeTown London. One pair of the Max 1 and the Max 90 will be offered at the event and later posted for auction on eBay. All eBay auctions will be 00:00 hours on the scheduled days and run for seven days. It concludes at 23:59 hours the following Monday.

Proceeds will be split equally between the foundation and ninemillion.org.

The following is a schedule and listing of items that will be auctioned:

Aug. 31

NikeTown London

Air Max ’87 1 pair

Air Max ’90 1 pair



Air Max ’87 7 pairs

Air Max ’90 7 pairs

Sept. 16



Air Max 180 1 pair

Air Max ’93 1 pair

Sept. 19


Air Max 180 7 pairs

Air Max ’93 7 pairs

Sept. 22

Nike Store, Paris

Air Max ’95 1 pair

Air Max ’97 1 pair

Sept. 26

eBay Air Max ’95 7 pairs

Air Max ’97 7 pairs

Sept. 28

NikeTown London

Air Max ’03 1 pair

Air Max ’06 1 pair

Oct. 3


Air Max ’03 7 pairs

Air Max ’06 7 pairs

  • Sandro Suzart

    well i have emotinal contemporary songs at One Drive that,the music,lies to sandro_suzart@hotmail.com pass:2pacisalive

  • I am going to Detroit to the Monster Tour! 😀

  • April

    That is so stupid people trash talk about other people’s songs all the time but this nigga what’s 8 million cause em said his songs name hey well maybe he helped people to find your song and listen to it cause nobody would have listened to it if em wouldn’t have methioned it

  • FukBoi

    Nobody knows these fools trashing em’s verse so it don’t mean shit. Your followers, re-tweet count and opinions are trash

  • Lora

    Everyone is entitled to their own opinion.

  • Lora

    need a doctor…