Eminem will make his first foray into radio with an investment in a new, nationwide channel on Sirius Satellite Radio.
Eminem, Interscope CEO Jimmy Iovine and Shady Records vice president Paul Rosenberg will executive produce a 24-hour Hip-Hop music and lifestyle channel for the network, which will include a specialty show hosted by Eminem, a show by DJ Green Lantern and other Hip-Hop offerings.
Eminem said the move to Sirius would allow him to freely express himself. Because satellite radio is a private industry, it is not monitored by the FCC, something that many artists find attractive.
“Once upon a time not too long ago, the feds wanted all my music off the air,” Eminem said. “Now we’ll be on Sirius 24 hours a day, playing the best Hip-Hop … not just from Shady Records, but from everywhere.”
Shady’s new channel plans to conduct live broadcasts and interviews and would air hard to find music from an assortment of Hip-Hop acts.
Eminem’s lyrical content has come under fire numerous times, from various groups of people. The FCC has even penalized radio stations with fines for playing his music.
“We’ll deliver an uncut hip-hop radio station like never before,” Eminem continued. “I can’t wait to start dropping new material, exclusive tracks and uncensored hip-hop featuring me and everyone else, freely saying whatever the hell we want.”
The channel is on tap to debut this fall and will be included with every Sirius subscription at no extra charge.
Eminem has also ventured into the world of television. His Shady Records had partnered with Universal Music Group and the owners of adult industry powerhouse Vivid Entertainment to launch 1 AM, a subscription-based channel that offers uncut videos and uncensored content.