With full-screen DVD quality resolution, Dolby surround sound and a channel guide, the station looks to have all the perks of regular television. “We are thrilled to work with Ice Cube and DJ Pooh, both whom have proven track records and have been at the forefront in music, film and television,” said John Case, general manager of Microsoft’s Developer Division. “We see UNVTV as a leading example of the changing landscape of how consumers experience entertainment, and how the industry is seeking new interactive platforms to better reach their target audiences. By using Silverlight, UVNTV will have the capabilities needed to take the user experience to another level.”
Channels already lined up for the network include Snoop Dogg’s Snoopadelic TV, fashion designer Christian Audigier’s Live TV and Ice Cube’s own Hip Hop 24/7 TV.