Irv Gotti is getting back into the hip-hop mogul business. As we previously reported, recently Irv landed a second season on Vh1 for his reality show "Gottis Way," now Irv has landed a deal with sneaker company Fila. Talking with XXL, Gotti said "the show actually helps business dealings out tremendously," he said. "I am a Consultant for Fila. And my kids actually have a sneaker with Fila. The ASJ Melrose Edition Fila Sneaker. ASJ is the 1st letters of the kids. Angie, Sonny and JJ. With me having a show a lot of companies see it as a great opportunity for exposure for their brands."
Beyond his Fila deal, the label head also said that his new show helps get his artists airplay. "It also helps music- wise because it gives my artist exposure that other artists just can’t get," he explained. "And you form a relationship with the music channels. So it makes it easier to get videos and other things done with them. You’re a part of the Viacom family." Gotti’s Way 2 premieies tonight (May 4) on VH1 at 10:30 p.m.