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J Cole

Director Sheldon Candis Discusses J.Cole’s ‘Crooked Smile’ Video

Posted By on September 18, 2013

J.Cole just released the visual for his “Crooked Smile” track off of his sophomore album and he dedicated it to 7-year-old Aiyana Jones who was shot and killed by police during a raid on a home back in 2010.

The director of the video, Sheldon Candis, recently sat down with VIBE to talk about creating the emotional short film with J.Cole.

“J. Cole and everyone at Roc Nation basically contacted me and were like, ‘Listen, we want to take ‘Crooked Smile’ and turn it into a social statement short film,” Candis says. “Recently, we’ve had people lose their lives, innocent individuals during police raids from petty drug deals. [‘Crooked Smile’] is a dedication to Aiyana Stanley Jones, a 7-year-old girl in Detroit who was unfortunately killed during a police raid.” (VIBE)

Candis also explains that the whole concept of the video was created by J.Cole himself.

“I was on the phone with J. Cole and he was like, ‘Listen, I really want to play Aiyana’s older brother, so let’s create a narrative story between me as this individual who does deal drugs… but is still a human being and he’s so excited about spending the day with his little sister,” he recalls, “but all the while the parallel is that there’s a DEA agent who, on this day, is going to raid his home and then what happens when something tragic occurs.” (VIBE)

Check out the whole VIBE interview with Sheldon Candis, as well as the music video, below.