Roc Nation's first official artist, North Carolina rapper J Cole, recently spoke about taking on Young Money's new star, Drake. J Cole feels that Drake and himself are the two new artists that fans are really excited about plus both young rappers are signed directly under huge stars on their own new labels (Jay-Z's "Roc Nation" and Lil Wayne's "Young Money").
"From a fan's point of view, who are you going to get excited about [to] battle? I feel like that's why people push the J.Cole/Drake thing so much, 'cause I think we're probably the first two artists that fans are super excited about. The two that they would like to see go at it. I don't blame 'em. But it's just a sign of the times. Rap goes in cycles. I'm not promoting that, but I'm a competitive person in general, so I'm a fan of people throwing jabs and shots. That motivates me."