Ja Rule recently talked about rappers getting older and why hip hop will keep people like Jay-Z relevant. "It's always going to be a youth-driven business," Ja said. "It's basically a rebellious music, a music of the culture, of the now, it changes constantly, so it's always gonna be youth-driven. But here's what you got to understand, as hip-hop gets older, so does the audience. I grew up listening to hip-hop, my kids are growing up listening to hip-hop, we listen to hip-hop together. So I'll get a Blueprint III album for myself and they may want New Boyz. It's a perfect contrast, let it be what it's gonna be. Hip-Hop's not going anywhere because the older we get, we're still listening…You gotta think 60 years down the line, if I'm a 60 year-old dude, I think I'm still gonna be listening to hip-hop…I don't think there's an age limit on hip-hop anymore, like I said, it's always gonna be a youth-driven music but we're growing up and we're getting older and we're still listening to hip-hop so, there's an audience for it all."
Ja Rule – Talks Jay-Z Rapping Past 40 Years Old