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Jay-Z Intimidates Music Video Directors
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Friday, 19 March 2010 |
| Written by Jason
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Anthony Mandler, a top music video director, says that Jay-Z is one of the most intimidating performer he has ever worked with. Depite working with Kanye West and Rihanna for Jigga's "Run This Town" music video (which you can watch below), Mandler says Jay-Z demands the most attention to detail.
"I feel pressure working with artists because I have their careers in my hand," he said in an interview. "I feel pressure working with artists because they're entrusting me with something as important as their image, which in a way is almost as important as the music. There's nobody more intimidating than Jay-Z. There's nobody who puts you to it more than Jay, as far as accountability and doing what you say, and creating the video that you say you're gonna create. He's the master of getting performance out of people on the other side of the camera. He really demands the best and I love that. The last thing I wanna feel is that an artist cares less than I do."
Jay-Z, Kanye West, Rihanna - Run This Town (Music Video)
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