Jay-Z is being reported as a part of an under-the-table scam involving champagne brand Armand de Brignac. Reports by The Atlantic say that Jigga is making up to $4 million dollars with the company yet he has not claimed any association with the brand or owners.
Empire author Zack O'Malley Greenburg quotes wine industry experts who vehemently bash Armand. Greenburg also claims that Armand is identical to the drastically cheaper Antique Gold, a brand distributed by Armand's parent company, Cattier, until 2006 — right as Armand came on the market. The biggest takeaway: Greenburg's anonymous sources claim that, despite publicly stating he has no financial ties to Armand, Jay secretly makes up to $4 million a year for his promotional work. Does it really matter that Jay-Z is getting paid for an under-the-radar sponsorship deal? … So did he consciously develop an alternative, more subtle promotional deal? If the details of his deal with Armand are true, he's basically knowingly pushing crappy Champagne. In every other aspect, Jay-Z's taste is generally perceived as impeccable. That he's compromising that element of his persona to squeeze out a few extra mill a year feels a bit icky. (New York Mag)
Jay-Z – Master Class (Part 1of3)
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Jay-Z – Master Class (Part 3of3)