Jay Z has been known to try different business ventures and he continues to step outside the music world to make money by launching a new beverage with Mariah Carey. The two will be launching their beverages through N’Syde and each will have a different flavor and target market.
Jay’s beverage will use he name from his club in New York, ’40/40’, and will have an ‘Arnold Palmer’ taste that will be targeting male sports fans. Mariah’s drink will be targeting the younger female crowd.
“Hov’s drink will take its name from his New York club, ‘40/40‘. It has an “Arnold Palmer-esque” flavor, and will target male sports fans. Mariah’s on the other hand takes its name from her 1997 record, “Butterfly“, and will be marketed towards “young to middle-aged women.” We’re not sure what the flavor of that one is, but we do know it’s pink.” (HNHH)
You will be able to get the two beverages at Walgreens and Duane Reade.
“The drinks are available at Duane Reade and Walgreens, and are available for $1.99 a piece.” (HNHH)