So who inspired Jay-Z to declare the "Death Of Autotune" Turns out it was none-other than Kanye West who used Auto-Tune for his entire "808s & Heartbreak" album. "He actually sparked the idea," Jay-Z says. "When he heard the beat he said, 'Man, this is just so hard!
This has to be against everything -- no auto-tune, none of that type of
stuff!' He didn't know what I was going to do or where I was going to
take it, but it was actually his fault."
Jigga's says it's hip hop's job to set trends, not follow them. "In hip-hop, our job is once a trend becomes a gimmick, to get rid of it. We've done that since the beginning of time...Now people are using auto-tune even in Wendy's commercials, and it's like, 'Oh no! That has to go!' It's become part of main culture. It's the same thing like when the old lady in Oregon starts saying, 'bling, bling.' It's like, 'I'm never saying that again.'"
As we previously reported, Jay-Z's upcoming "Blueprint 3" album is set to hit stores on September 11th on his Roc Nation label. 50 Cent will reportedly also release his "Before I Self Destruct" album on the same day.
Jay-Z - D.O.A. (Death Of Autotune)
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Popped Off
