No I.D., best known lately as the producer of Jay-Z's new "D.O.A. (Death Of Autotune)" [watch here] single, recently talked about how they came up with the track, even saying that Soulja Boy was initially motivation. "Jay is the type of artist that can go so many directions," I.D.
explained in an interview. [watch here] "It was me, Tim, Ye, Cool & Dre, Don
Cannon and a deejay. The deejay said Jay needed a record like Soulja
Boy got to get the kids." [watch here]
No I.D. goes on to say how Kanye worked with him to finish the song. "The energy shifted from Kanye, he was like 'Man, enough is enough.' But then I put the headphones on and started finishing the unfinished idea I had. And Kanye was like 'Put this in there, put this in there,' and soon as I played it, all the heads went to the 'Jay-Z pocket,' and Kanye said how the chorus should be, Jay just took it and came back the next day with the whole song…[The sample] was so unique and so emotional that I knew it would cause a reaction no matter what. I wanted to try to get as close to authentic 90's style hip-hop without being limited to the 90's style program of drums." [watch here]
No I.D. – Talks Making Of Jay-Z's D.O.A.