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Jay Z

Jay-Z Partners With Pharrell For BBC

Posted By on August 3, 2011

     According to GQ, Jay-Z's Rocawear has purchased the licensing to manufacture and distribute Pharrell's Billionaire Boys Club (BBC) clothing line.  According to report, Jay-Z and the Neptunes producer will work "as a tandem utilizing Jay-Z's business prowess and Pharrell's creativity" but BBC will not automatically be on the shelves in large department stores just because it's part of the Rocawear lineup.

     Jigga has come forward to clear up the story posted by GQ, by taking to his twitter account to let everyone know that it is a partnership, rather then Jay "buying" the brand as the story stated.


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