Jay Z has reportedly hooked up with a huge clothing retailer for a limited edition holiday campaign.
According to reports, Jay Z and Barneys have joined forces to release a New York-inspired line of clothing.
Two years ago, Barneys turned into Lady Gaga’s playground for the holidays. Last year, the retailer went head-to-toe Disney. This year, Barneys is going home for Christmas with… Jay Z? Yep, the luxury store is moving in a new direction for its annual holiday campaign. Women’s Wear Daily reports that Barneys is partnering with Jay Z for “A New York Holiday,” a Christmastime promotion that will include limited-edition products by designers such as Lanvin, Balenciaga, Balmain, Rick Owens and Proenza Schouler. 25 percent of sales from the collection will go to Jay’s Shawn Carter Scholarship Foundation. (Huffington Post)
The clothes will not be cheap, the rap mogul and Barneys prices will range anywhere from $50 all the way up to $33,900.
All the designers worked with Jay Z on the items, making it Hova’s first real foray into the fashion world. The collection includes a wide array of items, most of which are high-end, like a leather backpack, an alligator-strap watch, a cashmere blanket and a cotton t-shirt. Prices range from $70 to $33,900 for that fancy timepiece. Barneys will release the collection online and in store windows on November 20. Here’s hoping the offerings receive more praise than those in friend and fellow throne-watcher Kanye West’s high-end designer collaboration with A.P.C. And if it doesn’t? Well, it will probably still sell — just look how quickly Yeezy’s $280 sweatshirts sold out. (Huffington Post)
Jay has come out to explain his thoughts about this huge fashion collaboration.
“With this project, Barneys New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces,” he explained to WWD. “Everything that encompasses A New York Holiday – the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery – represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.” Fitting in with the festive theme the designs will be on sale from November 20 until January 3, and 25 per cent of the sales are to be donated to the rapper’s Shawn Carter Scholarship Foundation. (Belfast Telegraph UK)