Jay-Z has long been known for his constant exploration of brands and possible partnerships. His newest venture is a partnership with luxury watch brand Hublot.
According to Forbes, the rap mogul will team up with the company for an exclusive line of watches.
“Shawn Carter (aka Jay Z) is one of the most successful musical artists and entertainment personalities of all time. A fashion and lifestyle icon, Mr. Carter is also a known watch collector and serious aficionado. A new limited edition collection of watches marks a new point in his relationship with luxury Swiss watch maker Hublot. Jay Z and Hublot go back a bit. Not only did he sing about Hublot watches in his song “Otis” back in 2011, but Hublot timepieces have been seen among his normal wrist watch wearing rotation, which includes high-end timepieces from many other brand such as Rolex , Richard Mille, and Audemars Piguet,” (Forbes)
Forbes also went on to explain the watches in the exclusive line will range from just under $20,000 to upwards of $33,000.
“This fall Shawn Carter and Hublot will launch the limited edition “Shawn Carter by Hublot” Classic Fusion watches. In either black ceramic or 18k yellow gold. Based on the existing Classic Fusion watch collection, these 45mm wide watches contain the modern and elegant Hublot HUB1300 manually wound movement that has a long 90 hours of power reserve. The Shawn Carter by Hublot Classic Fusion watches will be part of a limited edition. Hublot will produce 250 pieces in black ceramic and just 100 pieces in 18k gold. Prices are $17,900 and $33,900 respectively.” (Forbes)