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Jay Z

Jay-Z, GM Team Up

Posted By on January 7, 2007

Jay-Z has teamed up with General Motors (GM) in creating a new sport utility vehicle (SUV), when he emerged from an SUV during a GM-thrown party on Saturday (January 6).

According to the Associated Press, the music mogul emerged from a concept GMC Yukon Denali SUV on stage during a celebrity-filled party on the eve of media previews for the North American International Auto Show.

Painted what Gm calls "Jay-Z Blue," the SUV was developed through a partnership with the rapper during the past two years. Jay-Z (real name: Shawn Carter), worked with the company's global color studio to create the reflective blue color for the SUV.

"Hopefully I'll be able to drive one of them out of here tonight," the rapper said during the event.

Among the celebs in attendance during the unveiling included Carmen Electra, Jennifer Hudson, Vivica A. Fox, Rosie Perez, Christian Slater, Mario Lopez and Nick Lachey.

— Miles Bennett