Over 90 million viewers will see Jay-Z square off with former Miami Dolphins coach Don Shula in a new commercial for Bud Light. The two men engage in a chess-like high tech football game that uses holographic imagery.
The rapper, born Shawn Carter, is co-brand director for Budweiser Select and works with the company on marketing programs and advertising development.
The NFL's Superbowl, which is the most watched media event of the year, will be broadcast on CBS on Feb. 4 at 6 p.m., live from Dolphin Stadium in Miami Gardens, FL.
This year, the Indianapolis Colts will face the Chicago Bears in a landmark game, which will feature not just one, but two African-American head coaches competing for the NFL championship for the first time in history.
One of the coaches, either the Colts' Tony Dungy or the Chicago Bears' Lovie Smith, will also enter into the history books as the first African-American to win an NFL championship ring.
"Being the first black coach to lead this team, of course our players knew about it and they wanted to help us make history," Smith told NFL.com. "So I feel blessed to be in that position."
"It means a lot," Dungy said shortly after the Colts beat New England 38-34, in a classic hair raising AFC championship game. "I'm very proud of being an African-American. I'm very proud of Lovie [Smith]."
Meanwhile, Federline's hopes to appear in a Superbowl commercial may be spiked.
A new Nationwide Mutual Insurance ad which features Federline dreaming of being a rapper while working in a fast food restaurant may be boycotted by the National Restaurant Association.
Nationwide planned to unveil the ad during Super Bowl XLI, but may be forced to pull the advertisement, which the head of the National Restaurant Association labeled demeaning.
"Should an ad of this nature run during the Super Bowl, we will make sure that our membership — many of whom are customers of Nationwide — know the negative implications this ad portrays of the restaurant industry,” National Restaurant Association president and CEO Steven C. Anderson wrote in a letter.