"Second Life," which was founded in 2003 by San Francisco-based Linden Lab, is an online virtual universal where users can roam freely, travel either by walking or flying, chat, dance and even buy clothing, accessories and jewelry to make their characters — called avatars — that much more unique.
Design firm, Millions of Us, is one of the leading companies designing in-world communities for corporate companies, boasting a client roster of the likes of General Motors, Microsoft, Warner Bros. Records and even rapper Jay-Z.
"The goal is to build a community in 'Second Life' that is really engaged and really excited and really involved," Reuben Steiger, chief executive of Sausalito-based Millions of Us, told the Associated Press.
According to Steiger, an initial build can cost anywhere from $75,000 and $100,000, with additional fees such as monthly support adding another $10,000 to the cost.
Most recently, Steiger's company created Scion City for car company Scion — a futuristic urban island with a dealership that sells the cars and a racetrack where consumers' online personas can take them for virtual test drives.
"Second Life's" user base boasts more than 3 million registered users worldwide, and Linden Lab estimates around 1.3 million users logged onto the realm in the past month, accord to the AP.
Companies are beginning to join the crowd, virtually slinging everything from t-shirts to entertainment.
For more info on "Second Life," visit SecondLife.com