Jigga To Start Digital Label With Apple?

Jigga To Start Digital Label With Apple?

What's next for Jay-Z? When Jigga left his spot as president of Def Jam last month, everyone wanted to know. Now it looks like Jigga will be going digital with a new Apple record label.

Yesterday (Jan. 3) technology blog, The Boy Genius Report, "just about confirmed" that Jay will be launching a digital record label with Apple, after speaking to close sources connected with the rapper. Apple's annual expo where new products and ventures are revealed –

"From what I've heard, Jay is simply the first person attached to it,"
Boy Genius said. "He'll obviously help with the urban division. I'm
also hearing there will be a rock, and pop division so I'd expect other
high-profile artists to be attached to that in terms of providing
content."

"Personally, I think it's a great idea," Boy Genius said of the
possible partnership. "Traditional labels have failed to embrace the
digital medium as effectively as they should have, and they've either
got to make some serious changes, or they will be out of business
pretty soon. With this deal, Apple would also own content. Jay and
Apple love to be first, and this fits. They're going to change the
whole blueprint, so to speak."

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