With Jay-Z and Kanye West's long-awaited "Watch The Throne" album being one of the biggest of the year, it was pretty amazing that it did not leak early…so how did that happen? Def Jam's Digital Marketing Director Jycorri Robinson says the credit goes to Jigga and Kanye.
"Kanye and Jay are just very tight with the music," he explained in an interview "Even so far as to where they've been, Kanye and Jay have been at every listening session, every event, that there has been and that's because they're holding that music so tight to them. There hasn't been [any] copies floating around the [Def Jam] office 'cause that shit is in a vault. They just took it back to the old school, man. They recorded the entire album together; no verses emailed back and forth. It's just tight eyes on it, only one or two people having access to it." (XXL Mag)
Kanye West, Jay-Z – Watch The Throne (Snippets)