It isn’t a big surprise that Kanye West is very passionate about his DONDA Music brand and now reports claim Mr.West has decided to take it to the next level by joining forces with longtime friend and music mogul Jay Z.
According to reports, Kanye has linked up with Jay’s growing Roc Nation entertainment company to manage all DONDA music.
Two hip-hop superpowers are joining forces. Kanye West’s creative company DONDA has partnered with Jay Z’s Roc Nation to manage all DONDA Music. According to a press release, the partnership will focus on Kanye’s international recording brand and worldwide touring ventures. DONDA is the vision of West, who officially launched the brand in 2011. The company has directed music videos and content for Lil Wayne, 2 Chainz, Big Sean, and Pusha T, and most recently designed the concept, design, and production for West’s “Yeezus Tour.” (Rap-Up)