Kanye West Details Adidas Partnership, “With this opportunity to create I feel like I can be myself.”

Kanye West Details Adidas Partnership, “With this opportunity to create I feel like I can be myself.”

A few days ago, we reported on Kanye West announcing a release month for the highly anticipated YEEZIs.This will be the first sneaker release from Yeezy since signing on with adidas. While at the adidas global brand conference in Germany, West detailed how excited he is to be partnered with a company like adidas.

“I have to create. And I don’t care how crazy I look to anyone as long as I can make the best product for all of you. So, in June we’ll see the new YEEZIs,”

“To get to the point to be able to make your own shoe and have people react to it was such an amazing feeling that I can never let that go…It’s nothing I love more than to sit there and put the fabrics together and think about the way people will react to the creations in real life,” he said. “The way they can use these products, shoes, coats, jackets, in real life. And I know it just looks weird when you see someone that’s so famous for one thing attempt to create in a different space…Today I’m not coming to you saying ‘Hey, I wanna be the next Walt Disney and the next Steve Jobs.’ My usual stuff I usually say. I’m saying with this opportunity to create I feel like I can be myself.”

 

Check out the full video of Kanye’s speech below:

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