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Kanye West

Kanye West and Spike Lee Help Casio’s G-Shock

Posted By on May 13, 2008

    Casio, the large electronics company known for their watches, are planning to launch some new urban styles for their "G-Shock" brand of wrist watches. Tomorrow Spike Lee will join pro surfer Gabe Kling along with clothing companies LRG and In4mation to unveil the collaborations at a private invent.

    Kanye West, who has been seen wearing a BAPE G-Shock watch, will perform during the event and deliver a message on behalf of Casio. Casio launched G-Shock in 1983 and over the years it has collaborated with serveral companies for new watch and fasion creations, including Bathing Ape, Levis, Stussy and Coca-Cola.

    DJ Cassidy will provide the music for "Club G-Shock" at this weeks event that will mark the 25th Anniversary of the G-Shock Brand. People attending the event will get gifts from Monster Cable, Patron and Philosophy.