The rapper's car will showcase his Bear Mascot featured on his album covers, along with the logo of two of the star's favorite charities — Kanye West Foundation and the United Nations World Food Program.
West is just one of the celebrities entering a car in the competition, which is being held November 24-26. Former NFL quarterback and host of FOX Sports Network's "The Best Damn Sports Show Period," Rodney Peete, will also be sponsoring a Formula BMW racecar in the competition in an effort to support the United Nations World Food Program.
"Open wheeled racing has the potential in America to be what it is to the rest of the world. It is my hope that the program will not only raise awareness for great causes, but also assist in the development of the next great Formula 1 champion," said Scott Taylor, president of TAOW Productions. "We are quite excited to have both Kanye and Rodney support our efforts of using this platform to spread the word about these charitable organizations."
West's Formula BMW USA car will be driven by Philip Major, a 17-year-old driver from Ottawa, Ontario. Major was recently chosen as the Motorsport Club of Ottawa Novice driver of the year and awarded the Dewar Trophy.
The Formula BMW World Finals is a competition between the best drivers from the world's regional Formula BMW series. The second annual event is being held November 24th-26th in Valencia, Spain and will include 38 drivers from 18 countries.