A Pharrell Williams and Kanye West video could only mean one thing: killer fashion. And on the Miami set of Pharrell’s “Number 1″ video, the superstar rappers/producers didn’t disappoint.
“It’s just some super-fly sh–,” Kanye said of his and “I wanted to make a record that was metaphorical about a girl that was metaphorical about a song that was metaphorical about a girl that was metaphorical about success.” — Pharrell Williams
Pharrell’s pastel ensembles. “He didn’t know I was wearing this. And I didn’t know he was wearing that. This is what happens when super-dope mutha—-as think alike.”
Kanye joked that he was an absolute terror to work with, but straight man Pharrell said the opposite.
“Working with Kanye was cool,” Pharrell said. “I feel like we come from the same environment, different area … but likeminded mentalities. Unafraid to challenge regularity and normality. Unafraid to take things to the next level.”
“I was an a–hole in the studio,” West said, laughing. “He couldn’t get me there on time.”
“Actually,” Williams interrupted, giving the real scoop on how the song was born, “he was on his way out the studio. I was walking in. I said, ‘I’m gonna play you something, and I want you to rhyme on it.’ I played it for him twice, and he went in the booth and he does what he does. The whole virtual sh–: virtual paper, virtual pen.”
When Pharrell sings about “number one” on the song, he’s talking about his priorities, not his status, he said.
“I wanted to compare a girl to my work ’cause my work seems to come first,” Pharrell said. “Even though my mom says I should keep God first … I do keep God first, but beyond that, my work is very important to me. So I was thinking I wanted to make a record that was metaphorical about a girl that was metaphorical about a song that was metaphorical about a girl that was metaphorical about success. That’s what happened.”
The combination of Pharrell and Kanye was so huge that even Diddy came to the set to see exactly how it was going down.
“[Pharrell is] a music pioneer,” Diddy said. “Pharrell is a visionary. A cultural icon. A leader. All-around great guy. The world needs his energy. I just came here to witness it. Some things you need to witness. Instead of watching it, you have to witness some things.”
And Pharrell invited another great mind on the set for the video.
“I’m with Hype Williams, the best video director, the best film director,” Pharrell said of his fellow Williams, who directs the clip.
“Number 1″ is the latest single from Pharrell’s In My Mind, which drops July 25.