Emmett Till’s Family Reponds To Mountain Dew Dropping Lil Wayne

Emmett Till’s Family Reponds To Mountain Dew Dropping Lil Wayne

Lil Wayne has become latest in a growing line of Hip Hop artist who have lost major endorsement deals because of public outrage. Several days ago Lil Wayne was notified by Mountain Dew that they were dropping him as an official sponsor. All of this stems from a lyric he spat on Future’s remix of “Karate Chop” in which Wayne rapped “beat the pussy up like Emmett Till,” in reference to the 1955 brutal beating and murder of teenager Emmett Till for allegedly whistling at a white women in the state of Mississippi.

The Till family and the leaders at the Mamie Till Mobley Foundation were very outspoken about their displeasure in the disrespect laced within those lyrics and set out on a campaign to make their displeasure known.

According to a report from AllHipHop, Airickca Gordon-Taylor, the Executive Director of the Mamie Till Mobley Foundation, released a statement in response to Mountain Dew’s decision to release Lil Wayne.

“The road less traveled is surely not the easiest but standing for your principles provides the endurance needed to fight for human and civil rights. This decision was monumental, we commend Mountain Dew for taking action towards better social responsibility, and now I finally feel that we can exhale and focus on our beloved Mamie Till Mobley’s charge… Let’s get on with the business of positive thinking and living.”

Simeon Wright, who was an eyewitness to the kidnapping that led to Till’s murder, also spoke out on the action taken by Mountain Dew.

“This is beyond my expectations, I’m pleased that it happened and it shouldn’t have waited for public outcry. Anything that belittles or degrades the memory of Emmett Till shouldn’t be in the public square,” He said. “Racism is still out there. Whatever you listen too, whatever you do, get an education. ‘Don’t let this system destroy you.’”

Mountain Dew simply stated that the lyrics were an “offensive reference to a revered civil rights icon and does not reflect the values of our brand.”

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