Lil Wyte talks label, Wyte Wear

Lil Wyte talks label, Wyte Wear

While rapper Lil’ Wyte’s own success story is still being written, he’s already working on his own label, Wyte Records and a clothing line, Wyte Wear.

The first group Lil’ Wyte’s label will bring out is Thug Therapy, who will make an appearance on his third release called Third Times the Charm.

“The sound Thug Therapy has is like nothing I have ever heard and I have known them my whole life,” Wyte told AllHipHop.com. “Thug Therapy have an up north style with down south slang. They nasty man. [Also] my boy that I grew up in the hood with, White Boy Deniro. I been down with them 5 and 10 years.”

While rapper Lil’ Wyte’s own success story is still being written, he’s already working on his own label, Wyte Records and a clothing line, Wyte Wear.

The first group Lil’ Wyte’s label will bring out is Thug Therapy, who will make an appearance on his third release called Third Times the Charm.

“The sound Thug Therapy has is like nothing I have ever heard and I have known them my whole life,” Wyte told AllHipHop.com. “Thug Therapy have an up north style with down south slang. They nasty man. [Also] my boy that I grew up in the hood with, White Boy Deniro. I been down with them 5 and 10 years.”

Wyte, who hails from the Frayser section of Memphis, Tennessee, has plans to bring his Wyte Wear line of clothing to the masses, regardless of color or gender.

“It’s gonna be s**t for everybody. I’m talking about bathing suits for women, little kids clothes,” Wyte said. “You can’t just jump in some s**t, dog. I got plans right now. This s**t can be a dynasty.

The rapper said he hoped to land an endorsement deal with Reebok, one of the many companies that have taken advantage of Hip-Hop’s popularity to boost their bottom line.

“I will have me an ‘Icy Wyte Reebok Soldier Classic’ endorsement [deal] if I have to go out in front of their [Reebok's] building. If they could see my closet, it looks like Fat Joe’s closet, but its all Reebok Classics. I’m letting them know, they need to give me a commercial or something.”

Wyte, 22, was discovered by DJ Paul and Juicy J. The super producers inked him to their Hypnotize Minds label.

Wyte’s debut album Doubt Me Now sold over 126,000 units when it hit the streets in 2003 and continues to move over 1,200 units a month.

After a look at Wyte’s impressive debut sales, the Warner Music Group signed the rapper to its new Asylum label for his second effort, Phinally Phamous.

“I want to be one of the most successful, well respected rappers on this planet,” Wyte said. “My mind is capable [of getting it].”

Third Times the Charm hits stores in October of 2005.

Souce: All Hip Hop

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