Jay Z’s “Magna Carta Holy Grail” was the first album that forced the RIAA to re evaluate its policies due to Samsung pre purchasing a million copies of the rapper’s cd, essentially making it platinum even before it dropped. This shift in policies has industry insiders, and fans, discussing these “new rules”. Among those who shared their views, was rapper/actor LL Cool J. In a recent interview with Revolt TV, the performer weighed in with his stance.
While LL never directly said “Jay-Z” or “Magna Carta Holy Grail”, one can only assume that is what he was refferring to when he said:
“It’s not anything different,” said LL. “I mean, if Wal-Mart buys a million records, they bought it. I mean the difference is…If I go sell five million records to Bill Gates or if I sell 10 million records to Bill Gates, I guess I’m diamond. I may not touch 10 million people, but I’m diamond. Numbers are numbers, but I think that in the numbers is truth. But in terms of touching the people it’s a little different.”
LL Cool J later went on to discuss the notion that “numbers are numbers” :
“I think that for me as an artist, I still want to be able to touch the people individually,” the Authentic rapper revealed. “It still matters to me that people individually went out and bought my record. Although I do think a million records sold is a million records sold, there’s no question about that. You can’t argue with math. It is what it is and that’s truth. For me, I like to touch the people directly. I like to know that a million people went out and bought my album. Not that I sold a million records to a company. That’s different…But that being said, I think it’s definitely the right move for the RIAA. I agree with that move.”
Check out video footage of the interview below: