Becoming the first hip-hop artist to get huge contract with any company, Ludacris recently signed a multi-million dollar deal with AT&T. Through the deal, Luda will let AT&T use his likeness for online/TV ads plus he just finished up shooting a video for the phone giant. "I had a lot a fun shooting this commercial,” Luda said. “If you like the AT&T commercials you've seen then you'll love this one."
In related news, Ludacris along with fellow rappers Busta Rhymes, Swizz Beatz and Jadakiss are just a few stars who have recently contributed 12 year-old star Jordan Coleman's debut film called Say It Loud by advising the youngin' on the importance of school. The film will let the star of "The Backyardigans" cartoon be the director as he travels around interviewing African-American entertainers on the importance of education. “I definitely say, you know, the street smarts and the book smarts, you put those two together you can accomplish anything,” Ludacris said. “Always stay in school. Education is first and foremost.”
Other stars in the film will include fellow rapper Biz Markie, basketball star Kobe Bryant, football giant Michael Strahan, Rev. Al Sharpton and Winky Wright. Coleman will be in Kansas City today to debut the film.