The effort is part of the Switchboard's public education campaign to increase awareness of issues facing America's runaways, as well as educate the public on solutions and roles they can play in preventing youth from running away.
The venture coincides with the release of "Runaway Love" featuring Mary J. Blige, the second single off Ludacris' latest album Release Therapy.
"This is not just a runaway problem; this is my problem–this is your problem. This is our problem. This is our opportunity to lend a hand," Ludacris said during a recent visit to an Atlanta-based runaway shelter.
The lyricist will be on hand Tuesday (Nov. 14) to officially announce the partnership with Russell Simmons, Dr. Ben Chavis, Susan Taylor, Roberta Shields and Maureen Blaha at Dizzy's Club Coca Cola in New York.