Ludacris, who serves as an ambassador for YouthAIDS, will speak to students at UCLA, Northwestern University, NYU and George Washington University about the HIV/AIDS pandemic, which has claimed over 20 million lives. It's estimated that another 39 million people worldwide are living the disease.
YouthAIDS is a Washington DC based global initiative that operates in over 60 countries to raise awareness to help fight the spread of the HIV/AIDS among the world’s younger population.
The organization also partners with various corporations and media industry to create and deliver messages of hope and prevention.
The "Kick Me!" campaign centers on someone placing a "kick me sign" on another persons back with their knowledge.
The imagery in the commercial conveys the message that most people carrying HIV/AIDS may not be aware they are infected, by comparing the ignorance to someone with a "kick me" sign on their back.
YouthAIDS partners with corporations and the media industry to create unique, inspiring, and informative vehicles for messages of hope, prevention, and protection from HIV/AIDS.
According to reports, MTV will tape Ludacris during his stop at George Washington University.
For more information visit youthaids.org.