As we previously reported yesterday, Nas recently signed a one-of-a-kind deal with Fila. With the new deal, Fila will also include online ads, print ads, retail promotions, and tour support. The Nas Fila Italia Collection will be available in stores starting with the Holiday 2008 season.
Nas explains why he did the deal with Fila, saying “The first person that was close to me with a pair of Fila's was my younger brother,” Nas recalls. “I remember being scared for him. The sneakers were from a prestigious brand, a new brand to our neighborhood. Fila represented money, style and success. My best friend [Ill] Will and I loved Fila. It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me."