Nas will partner with 310 Global Brands, the marketing and merchandising arm of 310 Motoring, to release a signature line of footwear called the DISCIPLE Footwear Collection by 310. The rapper will have a hands on role in designing the line, which takes its name from his album Street’s Disciple, and is expected to be in stores by June 2007. “310 is not based on a one-size-fits-all approach,” Nas said. “It’s about customization, expressing your own personal style and DISCIPLE Footwear Collection by 310 is born out of this same spirit. I’m excited to design styles that respect that we are not all the same—that we’re here to celebrate our diversity, our roots, our history.” The venture marks 310’s second collaboration with a high profile rap artist. In late 2005, they launched The Hurricane with West Coast rapper The Game.
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