Always stepping away from the norm, Nas has signed a new deal with athletic apparel company Fila. With the deal, Fila will help financially for Nas' print and TV campaign plus support his upcoming tour for his new Untitled album (due out on July 15th). In return, Nas will wear Fila products and co-create a line of clothing that uses fashions from the 80s.
"My best friend Will and I loved Fila," Nas told Billboard. "It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me." Fila's president, John Epstein, added "One of my executives spotted Nas shopping in our Manhattan store and struck up a conversation with him," Epstein says. "Nas isn't interested in selling out. He's interested in being true, and that fits with our brand."