With Nelly's new album Brass Knuckles being pushed back from August 19th to September 16th, Nelly is making moves in other businesses. Nelly will expand his line of energy drinks called Pimp Juice, overseas to France and Sweden. The French Pimp Juice hit last week, will sponsor basketball leagues.
A deal to introduce Pimp Juice to the Scandinavian market is in the works along with spreading throughout Stockholm, Sweden. Pimp Juice is already sold internationally in Africa and Europe, along with the United States.